From Indianapolis Business Journal article by Susan Orr
When Fishers-based Spokenote Inc. launched in 2022, the company’s core product was QR-code technology that allowed users to create and share personalized videos.
Now, the company is set to launch a product that customers can use to create such videos on a much larger scale, it announced Tuesday.
“We are pitching this as a fundamental shift in the way you communicate with people,” said Spokenote founder and CEO John Wechsler.
“We know this is the future of the company,” he said.
The new product, which Spokenote calls dynamic video, gives users the ability to easily create and send a video to a large group of recipients while also personalizing the video with elements that are tailored to specific subsets of the group.
As an example, a nonprofit organization could create a video that it emails to 10,000 people—a group that includes brand-new donors, mid-level donors, major donors and lapsed donors. Using Spokenote’s software platform, the organization could create a different message for each of the four categories of donors. Recipients will see the message that corresponds with their donor category, while other aspects of the video—perhaps the organization’s logo and a greeting from the nonprofit’s CEO—will be seen by all 10,000 recipients.
Wechsler said the technology allows users to create as many customized segments as they want—a business with a nationwide customer base, for instance, could send a video that includes personalized messages for different categories of customers in each of the 50 states.
“You can literally just do any combination of components. And that’s what makes it, quite frankly, so interesting,” Wechsler said.
Spokenote has multiple patent applications pending on the dynamic video technology, Wechsler said.
Wechsler said a handful of customers began using the new platform in January, including the Fishers-based Indy Ignite women’s pro volleyball team; Indianapolis-based MakeMyMove, which helps cities and geographic regions attract new residents; and Be Seen, a California-based cancer awareness nonprofit.
Spokenote is currently doing internal testing of a Salesforce integration tool and plans to also integrate its platform with other customer relationship management platforms such as HubSpot, Pipedrive and others. Once those integrations are launched, Wechsler said, enterprise-scale customers will be able to integrate Spokenote’s software with their existing database information.
“We have huge prospects that are considering this,” Wechsler said. “And I mean the biggest companies in America … all brand names you would recognize. And they’re all serious enough about it that we know this is the future of the company.”
As for the QR-code stickers that were Spokenote’s initial product: Wechsler said those stickers are still available for sale on Amazon.com, and dynamic video customers will receive those stickers as a free add-on, but the company is no longer putting effort into further developing the QR-code product.
During its short history, Spokenote has been recognized for innovation. The company received an NBA Changemaker Award with the Indiana Pacers for increasing fan engagement through personalized video technology. It won a Sponsorship Excellence in Innovation Award from the Sponsorship Marketing Association and it was a finalist in the Tech Innovation of the Year category in the 2025 TechPoint Mira Awards.
Spokenote currently has about 15 employees, including 14 based in Indiana.
Wechsler declined to share details about company revenue or the exact amount of capital it has raised to date from investors. But he said the company is working to raise a Series A funding round that, when added to previous rounds, will bring its total capital raised to more than $10 million.
The company has yet to realize its early goals for growth. In 2022, it announced plans to create 300 jobs in Fishers by the end of 2026. The Indiana Economic Development Corp. offered Spokenote up to $7 million in conditional tax credits and $165,000 in training grants if it met those hiring goals. The city of Fishers also committed up to $55,000 in training grants.
According to the IEDC, the company has received $27,588 in tax credits and $14,000 in training grants as part of that incentives agreement.
